A regular newsletter is a great way to keep in touch with your customers and wider target audience. Think about each section and grasp any opportunity to maximise engagement; allow sharing and comments, for example. Testimonials: A pullquote or two with testimonials about a specific product or service can boost your sales and shows that you are a great company to do business with. Ask readers to fill out your survey or questionnaire, then compile the data into an , , article, etc. After that, the newsletter invariably dies and I never receive another issue again. My favourite tool to find out what topics are getting attention is as well as a social listening tool like BuzzSumo. Did the organization reach a milestone or goal that once seemed impossible? And never underestimate the power of a great story.
How to create a newsletter Step 1: Choose your layout There are several ways to lay out a multipage document. That said, once a year is probably not frequent enough. Her advice on best practices help organizations understand how to build great customer relationships that inevitable grow their businesses. These could be questions from your blog or questions your customers ask, but you can share the answer in your newsletter and show off your business at the same time. Give a report on previous product releases or list products that will be discontinued soon.
Harvest their knowledge and give them their own column in your newsletter. Industry News Round-Up Did major events occur in your industry this week that will affect both your peers and clients? Provide industry-related tips and pointers that your audience is likely to find useful. Save the jargon and buzzwords for marketing materials and press releases. Case Studies or Success Stories Everyone loves a good success story. Surveys create content for two weeks and position you as a thought leader in your industry.
An important note when choosing paper: Remember, recycl able paper is not necessarily recycled paper. Interview leaders in your industry and share their thoughts with your newsletter readers. Quality printshops can print directly from electronic originals, and your print quality will be immensely better than using old-fashioned paper originals. It is important to keep in mind that different types of newsletter content cater to different audiences: clients, customers, investors, media, etc. Show company pride without appearing as a company entity. Inspiring and Motivational Quotes — I love inspirational quotes.
Is the sound the correct volume and tone? Write catchy headlines that are a complete sentence with a verb, which helps hook the reader. It may be tempting to include as much information as you possibly can in your company newsletter. Whether your photo shows some of the inner workings of your business, your product in action or a recent event, it is sure to capture the attention of your readers and boost interest for the article it goes with. That means a four-page newsletter requires about 28 hours of editorial time. Perhaps something within your products and services range.
To take it a step further, an informed employee is a happy employee. Are they near the top of the newsletter? Address solutions to problems If customers are complaining about a particular aspect of your business, address it in your newsletter. Product maintenance advice Does your product require maintenance? This will not only help you reuse content, but also, you will drive traffic to your blog. Recap a recent event 14. Readership experts have concluded that when people look at a page, the first thing their eyes are attracted to are photos.
Also, crossword and other types of puzzles are always popular. Remind your customers about it in your newsletter. Remind customers about your survey and its importance in your newsletter and provide a link to it. Most image-editing software programs, such as Adobe Photoshop, allow you to adjust the contrast, color and brightness levels of a scanned photo. If possible, add customer compliments, quotes from friends and photographs. Keep your writing casual, nontechnical and conversational. They look like the layout person just bought a new package of fonts and wanted to try out all 500 new type styles in one newsletter.
Decide exactly who your target audience is and stick to what they care about most. Keep it positive, ask customers for their patience and make every effort to fix the problem quickly. Follow these tips as you write your first Christmas newsletter. Use a picture of your furry creature to liven up your newsletter. A survey can ask a wide variety of topics about personal opinions, experiences or desires. Same goes for your newsletter.