Die Auswahl der Gesprächspartner sei dabei durch sozialstrukturelle Merkmale beeinflusst. He predominantly worked in the area of administrative research. Die auf Angus Campbell zurückgehende Michigan School wurde auch hinsichtlich ihrer Methodik von Paul Lazarsfelds Arbeiten beeinflusst. Sides with those who explain that campaign effects only reinforce previous predispositions. A lot of important ideas that were elaborated upon by later research. The book examines other key issues such as social differences between Republicans and Democrats ideological differences between Rs and Ds, the role of media, effects of the campaign on vote choice, the effect of being cross-pressured on vote choice, and so on.
Here, the focus is the 1940 presidential election in Erie County, Ohio. The selected individuals were interviewed each month concerning their current attitudes toward the candidates. This was his most important contribution because it was able to create a business plan for the production of knowledge from a standpoint that was non-profit yet not acquiring debt. The primary importance of the campaign was to reinforce or reactivate the respondents political predispositions rather than to convert votes. A genuine classic in the field.
When I was in graduate school several years ago, my friends and I would routinely share our reading notes with one another. Princeton University Press, 1940; rpt. Many of his ideas have been so influential as to now be considered self-evident. The tool was a boon because it allowed for broadcast content to be revised and also be rated for effectiveness. It was based on a of 2,400 voters in Erie County, Ohio, which lay between Cleveland and Toledo and including the small city of Sandusky.
Also, they conducted content analyses of the local press and candidates' speeches, and observed the activities of local party organizations. Duell Sloan, 1944; 3rd ed. At the Project, Lazarsfeld expanded the aims postulated by the assistant directors, and , and in a special issue of the Journal of Applied Psychology in February 1939, edited by Lazarsfeld, he tied together some of the varied research the Project was engaged in. Radio Research, McCarthyism and Paul F. A number of key concepts were developed, such as the two step flow of communication. Die Botschaften der Wahlkampagnen der Kandidaten würden demzufolge durch Gespräche im persönlichen Umfeld eines Wählers, wie seiner Familie, seinen Arbeitskollegen und sozialen Gruppen wie Vereinen, gefiltert. Opinion leaders are quite influential in getting people to change their attitudes and behaviors and are quite similar to those they influence.
New York: Duell, Sloan, and Pearce, 1940. Again, influential individuals seem constrained in their opinion leading to particular topics, non-overlapping among the individuals. Lazarsfeld and Mass Communication Effects, pp. The founder of 's , he exerted influence over the techniques and the organization of. Merton was seen as a budding theorist, while Lazarsfield was considered a methodology specialist.
Ebenso postulierte er den , demzufolge bei einer Wahl ein erwarteter Erfolg eines Kandidaten die Bereitschaft von Wählern beeinflusst, für diesen Kandidaten zu stimmen. The work explores what factors shape vote choice. The ascendency of administrative research provided an effective foil for critics. Spearheaded by a new Bureau associated, William N. The morning after the election, though some newspapers reported that Dewey defeated Truman, the opposite was true. The book examines other key issues such as social differences between Republicans and Democrats ideological differences between Rs and Ds, the role of media, effects of the campaign on vote choice, the effect of being cross-pressu This is one of the very first classic books on voting behavior.
These tools produced both qualitative and quantitative data. Their efforts culminated in The Invasion from Mars 1940 , a classic study that refined understanding of social and psychological factors that shape the ways audience respond to mass media. Grundlage des Studiendesigns waren sieben Befragungen in monatlichen Abständen, wodurch es möglich war, die Meinungsbildung der befragten Personen im zeitlichen Verlauf zu dokumentieren. A History of Communication Study: A Biological Approach. Lazarsfeld contacted the Psychological Corporation, a non-profit organization devoted to bringing the techniques of applied psychology to business, and proposed a number of projects that were rejected as not having enough commercial value or being too involved. Harry Truman, an unpopular sitting president who had assumed the position when Franklin Roosevelt died in office, faced challenges from within his Democratic Party before winning the nomination. Lazarsfeld was successful for nearly two decades; however actors within this particular system could manipulate the machinations of the institution and thus derail the program.
This study describes how people make up their minds in a presidential campaign. Lazarsfeld also made significant contributions by training many younger sociologists. Möglicherweise unterliegen die Inhalte jeweils zusätzlichen Bedingungen. In diesem Beitrag werden der Inhalt des Werkes sowie die Kritik daran mit Fokus auf diese drei Konzepte vorgestellt. Moreover, families tend to have similar views, further reinforcing one another's views. A number of key concepts were developed, such as the two step flow of communication. Paul Lazarsfeld, Bernard Berelson, and oversaw a team of 15 local interviewers chiefly women who from May through October interviewed the carefully chosen 2,400 citizens on multiple occasions as a way of tracking their decision-making during the campaign, and factors that influenced it.