The art of composing printed material from letterforms is called. Art History Flashcards 2019-01-22
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You can distinguish a traditional letterpress printer from a digital printer by its debossed lettering. The cap height is usually slightly smaller than the height of the ascenders. Originally, in the early days of printing, type was cast as tiny metal slugs and arranged by hand—one letter at a time. There are two other details of interest: The lower case r has a serif attached on the arm, and the upper case C has a serif attached to both upper and lower arms. While letterpress does lay down a thick film of ink, the process tends to show the texture of the sheet. Originally, italics were considered a completely separate typeface. The typeface family Bodoni is made up of many related fonts, each with a specific size and weight.
The series of marks are a system of standardized symbols employed by the typesetting and publishing industries. Color Separation A means of dividing a full-color photograph into four separate components, corresponding to the four primary colors used in process color printing - cyan, magenta, yellow, and black. Not only is Rome the root of our letter shapes, but Rome is also the root of Western languages like English and much of Western culture as a whole, from the arts to law to philosophy. Term Justify Definition a typesetting term referring to text type that is aligned vertically along both the left-hand and right-hand margins. Head The top of a book, page, or column.
Its origin was as an aid to drawing. Term Typo Definition the dimensions of a font measured in points from the top of the ascenders to the bottom on the descenders. Printers' workshops, previously unknown in Europe before the mid-15th century, were found in every important metropolis by 1500. Lead-In In typography, the first two or three words of a block of text set in a different, contrasting or style such as small caps or boldface. The design of Mantinia was inspired by the letterforms painted and engraved by Andrea Mantegna, an artist of the Italian Renaissance.
The art of composing printed material from letter forms is called
To unleash its intricate power, you'll need to get acquainted with the fine details of typography. The term runaround is also used to refer to contour type, or type that is set to form a shape. It uses water-wash photopolymer plates, which are as good as any solvent-washed flexo plate. Meanwhile, a sheet of paper slid against a hinged platen see image , which then rapidly pressed onto the type and swung back again as the sheet was removed and the next sheet inserted. A header appearing on every page is called a running head. Term Offset Lithography Definition a printing method in which the image is transferred from the plate via a rubber roller to the sheet of paper.
If the text is found beneath the illustration or photograph, it is properly called a legend Term Character Definition single letter, number, or other symbol used to represent information. Unsourced material may be challenged and. This allowed him to make a picture directly from nature; the earliest extant photograph is a pewter sheet that he exposed all day. The slab serif was originally designed to convey short messages robustly. Two sizes of initial letters denote sections and subsections.
As a poet and illustrator, she created a modest, small world of childhood happiness; as a book designer, she sometimes pushed her graceful sense of page layout to innovative levels. There are many types of subtypes, but I think you were looking for these. Term Scale Definition the size of an object in relation to other objects and things. Term Contrast Definition the juxtaposition of strongly dissimilar elements. The stem is the major, thick stroke of the letterform usually vertical or diagonal from which all the other parts grow.
The names for some other parts of letterforms are strangely based on human body parts. Hard Copy Any page, document, publication, or other data that exists as some kind of output, be it on paper, film, etc. Kiss Cut To die cut the top layer but not the backing of self-adhesive paper. Kerning In typography, the reduction of letterspacing between certain character combinations in order to reduce the space between them, performed for aesthetic reasons. Term Base Line Definition the invisible or imaginary line on which the body of lowercase letters and the base of all capital letters rest. Visit for an extended vocabulary on the letterform. Bleed A printed image that extends beyond one or more of the finished page s and is later trimmed so that the image bleeds off the edge of the sheet.
More broadly letterforms may be discussed wherever letters appear stylistically—in for example. Letterpress printing remained the primary way to print and distribute information until the 20th century, when was developed, which largely supplanted its role in printing books and newspapers. Brody's early '80s work focused on record cover designs, including the examples above and below. Term Indent Definition the space placed at the beginning of a line to indicate a paragraph break, or to offset a selection of text. For example, the Q has a tail stroke. In most slab serifs the thick, block-like serif is squared off and joins the stem at a right angle. As you explore each one, think about how their design relates to what you have learned so far about type.
