Pluralist view on mass media. What do the Pluralists say about the media generally 2019-01-04

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Pluralist View of Interest Groups on American Politics

pluralist view on mass media

The particular story chosen, and the overall treatment and balance of the story, is almost always the product of working journalists. Piers Morgan stood by the photographs and was adamant that they were genuine, even when the owners of the Mirror began asking questions. The Bounding Billow was published on board Dewey's flag-ship, and other on-ship U. Diversification, synergy and technological convergence Some media corporations are not content to focus on media products, but have diversified into other fields. The term mass media refers to the channels of communication media that exists to reach a large public audience. The Mass Media do not simply reflect public opinion but actively help to form it.

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Pluralist View of Interest Groups on American Politics

pluralist view on mass media

If some viewpoints have a greater range of media representing them, this is not necessarily biased. A decreasing number of organizations gaining control over an increasing amount of mass media, which defines media consolidation, leads to an oligopoly in the marketplace. Curran also notes that the period 1974—92 saw the emergence of Rupert Murdoch. Words: 1486 - Pages: 6. Words: 8223 - Pages: 33. The mass media is an extremely integral part of society as it consumes and influences our everyday lives, whether we are conscious of it or not.

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Evaluate the pluralist view of the ownership and control of the mass media free essay sample

pluralist view on mass media

The media can also be seen as a tool of brainwashing, this also relating to Marxism. Interest groups are, therefore, formed to help promote these interests. An economic principle that assumes that individuals always make prudent and logical decisions that provide them with the greatest benefit or satisfaction and that are in their highest self-interest. However, Curran disagrees with Marxists about the motive for this. There are also now more repeats and cheap American imports.

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What do the Pluralists say about the media generally

pluralist view on mass media

The capitalist system is rarely criticised or challenged. There is actually little choice for audiences in that there is no radical alternative to the mainstream newspapers and dissenting views on subjects like the monarchy are rarely presented. Usually, mass media aims to reach a very large market, such as the entire population of a country. . These groups are important to an idealistic democratic society, where a neutral state provides them with equal access to resources and influence. Mass Media is a unit of different devices and media outlets that are used to spread information through mass communication.

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What do the Pluralists say about the media generally

pluralist view on mass media

They are also powerful because they set the agenda of what is covered in debate. The recent phone hacking scandal suggests that employees at News International newspapers have been prepared to break the law in order to secure information, which has infringed individual privacy. Marxist understandings of history and of society have been adopted by academics in the disciplines of archaeology and anthropology, media studies, political. Elitists argue that real power is only actually held by a few people, groups, and institutions. It also assumes that groups usually play by the 'rules of the game.

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Evaluate the Pluralist View of the Ownership and Control of the Mass Media

pluralist view on mass media

Unlike Marxist theorists, pluralists believe that wealth and power does not shape public opinion. If we are dependent on the media for finding out about the world e. Some government officials began to ask questions about these photographs and their sources. Sociology Central The Mass Media 2. First there was the telegraph and the post offices, then the radio, the newspaper, magazines, television and now the internet and the new media including palmtops, cell phones etc.

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Ownership and control of the media

pluralist view on mass media

The question now is does mass media such as newspapers, television, and the internet affect the voting trends of the voters? Elitists conclude that even honest lobbying is problematic because the outcomes tend to benefit a few at the expense of the many. Marxists are now more prepared to look at empirical evidence, but usually shaped by an explicitly stated theory or theories. They argue that journalists are fierce in their pursuit of the truth and consequently they have too much integrity to be biased regularly in favour of one particular perspective. However, these days it can be done with ease thanks to the enormous developments in mass media distribution over the last century. Also, the sociological theories that question the control the owners have over the content shown on our televisions, read in our newspapers and shown through all aspects of media.

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The concept of pluralism: media diversity

pluralist view on mass media

It is hypothesized that when the mass media displays certain biases leaning towards one party over the other, the populace tends to vote in the direction of the media. Because the media are nowadays the sole source of information for many events, issues etc. Furthermore, they conclude that despite having hundreds of television channels, we do not have more choice, just more of the same thing. He notes that the actions of media owners are not collectivised, rather they pursue their economic goals in a ruthlessly individualised way in an attempt to obtain a bigger share of the market than their capitalist competitors. The case study observations supported this theory. Furthermore, particularly in news media, but also in media in general, deadlines mitigate the contemplative control of management, and to a degree, the editors.

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Pluralist View of Interest Groups on American Politics

pluralist view on mass media

Through the competition of ideas, gradual change can take place. Some media companies have focused on increasing economic control over all aspects of the production process in order to maximise profits, e. What the audience heard was that Martians had begun an invasion of Earth in a place called Grover's Mill, New Jersey. Marsh, etal, 2008:27 The base, which entails all aspects of the material world, comes first, and the superstructure depends on this economic base. If there are larger corporations running things, there may also be ulterior motives for disclosing or not disclosing information.

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Mass media

pluralist view on mass media

The major media companies are now global conglomerations — transnational. Consider the recent surge in superhero movies. This supports Marxism because; Murdoch had control over the whole operation and also the people involved, these included Rebekah Brooks, chief executive of his corporation News Corp and former News Of the World managing editor Andy Coulson. Will the mass media cover the activities of all pressure groups equally accurately and fairly?. This gives the mass media a significant role to play in influencing public opinion, determining political agenda, governmental and institutional objectives. Evaluate the pluralist view of the ownership and control of the mass media. The virtual reality in which the person trusts is created.

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