Inspiration for social reforms has been derived from the West. It leased a nation coughed, chocked and groaned under the British hegemony which got soothing balm in the form of liberty in speech, action, religion and so on and so forth. Bollywood is now quiet popular in India and many people know about it. In these eight years they brought the conservative tide to a forefront, partook in the horror of the Tiananmen Square Massacre, and established the famous economic policy known as Reaganomics. It is seen that socio-cultural changes and its effect on buying habits of Indian consumers have led to a noticeable change in the lifestyle of people and consequently the buying behaviour of people in India, especially in the urban areas. Social Mobility through Westernisation The upwardly mobile untouchable castes adopted the life-style implied in Westernisation.
The frontlines of the state with increased reliance on the market economy and renewed belief in the private capital and assets, a process of structural alteration encouraged by the studies and influences of the World Bank and other International organisations have started in many of countries. This is the rich essence of the Indian culture that has attracted many foreigners to stay back in India and mingle into its eternal fragrance. Westernization is a kind of globalization which is spreading throughout Asian countries especially in India. There is a common understanding between various groups in India that we as a country need to look after the well being of the entire nation. Impact on Vernacular Literature: The impact of the west and English education was keenly felt on the vernacular literature of India. Greater access to developed country markets and technology transfer hold out promise improved productivity and higher living standard. In ancient times, parents looked for a suitable partner for their children amongst relatives or by word of mouth.
There are various opportunities provided by the world which at times tend to be dangerous as well. If a woman is widowed in Indian society she is expected to mourn for her. It was during the mid-19th century First War of Independence and the 20th century freedom movement that the Indian newspapers played a powerful and prominent role in questioning the forces of authority, social prejudices and the suppression of personal liberty. The use of tea, coffee, dining tables, bars etc. Renaissance or reawakening marks the beginning of reformation in India during nineteenth century. It cannot be only classified by its geographical boundaries but also by a subcultural, e. There is negligence in the nature of people in our country for the diversified culture.
Modern medical science, modern technology, modern methods of combating natural catostrophies, modem methods of providing security from external dangers to the country, etc. However, the British rule ruined the basic economic structure of India. Impact on Fine Arts: It is the west which has restored to us our ancient fine art and made us know the glorious past of our land. Literature: The impact of Western literature on Indian literature was intensive. There is still no electricity or other communication infrastructure in rural areas. Just like going to Friday Church, Thursday visits to the temple is an important part of our weekly routine.
The additive changes refer to the adoption of new culture traits, institutions, behaviour patterns and belief systems covering diverse aspects of life. Thus it will not be an exaggeration to say that morals and values of people are degenerating. Arranged marriage, Bride kidnapping, Dowry 945 Words 3 Pages Warming and its Consequences Global warming is the greatest challenge facing our planet. The effect of western culture is greatly seen in our customs, tradition, social and moral behavior, our love and respect for others. Our country has various languages, religion, culture, tradition etc.
The interaction in present generation is highly diplomatic considering the financial status and wealth. It is necessary for health professionals to be aware of the cultural beliefs and influences so that they can effectively provide healthcare services. It is visible and achievable if the people unite themselves to encounter the forces of modernization and globalization. The Portuguese power had no comparison to French and English. Barbados, British West Indies, Caribbean 2485 Words 7 Pages Understanding Culture The biggest challenge the social scientists face is reaching a consensus over the definition of culture.
Under the guise of a new reformed Hinduism, an effort is being made to draw a large clientele and to speak with the voice of numbers. Every person wants to be swayed in the western light. Besides, it introduced sophistication in food, dress and manners which buried Indianans to a great extent. If we resist the intrusion of the values and keep our professional lives at distance from our personal lives, it will serve better and help us in the long run. In order to make the evaluation if the average citizen should resist globalization I will have to conduct research on the benefits and disadvantages of globalization and include research on how people behave as consumers and members of a civil society. Thus, even after the impact of the West, and after the modernisation of various systems, India will remain India.
While this cell phone boom has provided ample opportunities for the Indian businessmen to propagate development communication messages, there has also been some concern regarding the impact of cell phone, especially blackberry advertising, on traditional cultural. The following circumstances are creating unwelcome interruptions to the Indian retail industry. It was the synthesis of some of the main elements in Hinduism and Christianity. There many movements started by our government to make bond between our cultures and the people stronger. Indians had learnt the progressive outlook of rationalism and the spirit of inquiry through the scientific approach to problems. The concept of joint families is fastly decreasing every one wants to remain aloof from.
The purpose of the present paper is to examine Indian cell phone advertising, focusing on the influence of cultural on cell phone advertising. Dravidian languages, Hindi, India 2100 Words 7 Pages Impact of westernization on Indian culture The culture of India has been shaped not only by its very long history, unique geography and diverse demography, but also by its ancient heritages, culture and traditions. Employment and the Agricultural Sector India was predominantly an agricultural based country. The Hindu philosophy of today is different from the early Hindu philosophy. Depending on the location of the civilization society, whether or not water was nearby was crucial for its survival. The religious reaction against surrender to Western and Christian influence was to go still further. The following cultural patterns may represent many American Indians, but do not represent all people in a community.
These theories are humanistic, behaviorist, cognitive development and psychoanalytic. These are contradictory to Indian culture which has always taught to live in harmony with each other and always love and respect everyone at home. So media in India has also improved due to the western culture. Right from the environmental challenges from the climatic influence, the air, water soil pollution etc. Distinctive Australian cultural features have also arisen.